Survey: net eating into offline sales

Article Abstract:

A survey by San Francisco, CA-based consultancy Cognitive Inc has found that the Internet is cannibalizing conventional sales channels and catalog firms have the most to fear in terms of its marketing impact. Thirty-two percent of consumers and 18% of businesses in this survey of online buyers said they spent more overall as the result of the Internet's emergence. Furthermore, 19% of consumers and 16% of businesses responding in the survey reported buying less from catalogs as a result of Internet World Wide Web shopping.

Market information - general

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Netscape Taps sofware to reach members

Article Abstract:

Netscape Communications Corp will use the newly-released marketing-automation software Annuncio Live from Anuncio Software to deliver its direct marketing pitches and personalized content to the 10 million users of its Netcenter portal site. The software allows the real-time targetting of its portal site members through the setting of measurement standards, creation of test cells, tracking of responses and setting of database triggers.

Capital expenditures, New orders received, Netscape Communications Corp.

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