Lender closes branches to focus on phone, Web

Article Abstract:

Mortgage lender Rock Financial Corp of Bingham Farms, MA, has announced that it will close 12 of its remaining 15 branches, a few months after launching an online site at www.rockloans.com in Jan 1999. The company will move into a new 110,000-sq-ft corporate headquarters that house a 50,000-sq-ft, 400-seat Web/call center. Rock Financial, has boosted its telephone training and invested in sophisticated technology before making the shift to an online- and telephone based operation.

Strategy & planning, Mortgage and Nonmortgage Loan Brokers, Mortgage Bankers & Brokers, Rock Financial Corp.

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Behavioral data guides customers through PC buying process

Article Abstract:

Direct channel computer marketer Micron Electronics Inc of Nampa, ID, has launched a new system that allows customers to learn from each other's behavioral data. The new system integrates several call centers and e- commerce software tools from Net Perception of Minneapolis, MN. Net Perceptions Inc's Recommendation Engine creates a knowledge base of consumer-buying patterns which is available for use by customers navigating Micron's Web site.

Electronic Computer Manufacturing, Analog & Hybrid Computers, Capital expenditures, New orders received, Microcomputers, E-commerce software, Interland Inc.

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