Insight customizes bnk promotions

Article Abstract:

Digital Insight, a Calabassas, CA-based provider of real-time Internet transaction services, is touting its Targeted Marketing product as the solution for customized banking promotions. The program is claimed to give a bank's Web server the capability to review customer account information in real time and tracks the number of times a customer sees a message. The system enables the server to apply a rules-based program to select a targeted message that can appear in several places on the Web page being downloaded. One of the current users of Targeted Marketing is Rochester, NY-based ESL Federal Credit Union. The credit union is deploying the product to promote online billing, Internet access and loan refinancing.

Software Publishers, Applications Software Pkgs (Micro), Applications software, Digital Insight Corp., Targeted Marketing

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Hotel tool from Pegasus takes flight

Article Abstract:

Pegasus Systems of Dallas, TX, has established Pegasus IQ to work on a new industrywide data-mining service that hotels can use for market research and database marketing campaigns. Pegasus IQ intends to provide market reports and benchmarking data that will show a hotel how it compares to competitors in various areas or sale channels. The applications will also measure the hotel's share of such demographics as frequent travelers. Pegasus Systems is also busy finalizing alliances to create a transaction-based data warehouse that will allow hoteliers act on the same customer information that airlines have utilized for years.

Marketing procedures, Business management software, Information management software, Pegasus Systems Inc. (Manhattan Beach, California)

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