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Construction and materials industries

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Advertisers spent $5.75 billion on search in 2005

Article Abstract:

According to an annual survey conducted by the Search Engine Marketing Professional Organization, approximately $5.75 billion was spent on search engine marketing in North America during 2005. In 2004, the figure stood at $4 billion.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Internet marketing, Survey

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Brand searches find competitor sites

Article Abstract:

According to a new survey conducted by online market intelligence firm Hitwise, only 15 percent of company profiles can be browsed accurately by search engine users. Complete details of this survey are presented.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Web portal, Web portals

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Study: search user don't recognize ads

Article Abstract:

According to a study by iCrossing, a study on internet users reveals that most of the users cannot distinguish between paid and natural search.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Commodity & service prices, Prices and rates, User groups, Company pricing policy, User group

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Subjects list: United States, Surveys, Database searching, Online searching
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