Advo targeting system appeals to grocers, adds, Publix as client

Article Abstract:

The Publix supermarket chain in South Florida is the latest advertiser to make the transition from newspaper distribution of its weekly grocery sales circulars to Advo Targeting Zones (ATZs). The ATZ is a distribution platform that targets ads to niche consumer clusters of 3,500 households using shared or co-op mail. Advo began launching AZTs in 1996 and now provides the service to parts of the US' top 10 supermarket chains. The company, which can design customized advertising campaigns for single stores or an entire region, states that chain drugstores, mass merchandisers and fast-food restaurants are also regular participants in shared mailings.

Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets, ADVO Inc., Publix

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First USA leads direct mail pack for June, Mailbox Monitor says

Article Abstract:

First USA of Wilmington, DE, is the leading direct mailer in June 1998, sending 88 different mailings to consumers despite the slow direct mail month. According to San Jose, CA-based mail tracker, American Mailbox Monitor (AMBM), those who showed particular mail increases in June were banks, credit card issuers and insurance firms. Of the 2,313 Standard-A and First-Class mailings tracked by AMBM in June, credit-card issuers placed second in number of mailings, with 452 mailings. Banks ranked second, with 448 mailings. Books and magazines was the most active market sector, accounting for 26% of the total activity, with 603 mailings.

Strategy & planning, Company Planning/Goals, First USA, American Mailbox Monitor

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Leon Henry dials up cellular phone market

Article Abstract:

Leon Henry's LH Management Division has released the Everything Wireless catalog, which sells over 2,600 cellular phone accessories, including batteries, carrying cases, hand-free kits and data transmission products. Everything Wireless CEO Richard Swerdlow projects the growth of wireless communications due to increased competition. Swerdlow believes that the growth would prompt wireless costs to be lower than regular phone service. The Everything Wireless file is available in multiple formats, namely list rental, package insert and catalog blow-in.

Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Advertising Activity, Cellular telephone services, Leon Henry Inc., Everything Wireless

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