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Construction and materials industries

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Agencies wary of rewarding searches

Article Abstract:

Search marketing firms Yahoo and MSN have expressed different opinions for launching new scheme to reward loyal search engine users. The firms have also conducted customer surveys on this new scheme.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Strategy & planning, Planning, Yahoo! Inc., YHOO, Company business planning, Loyalty programs (Marketing), Microsoft Network L.L.C.

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E-mail coalition changes name, expands mission to include marketing

Article Abstract:

Email Service Provider Coalition has changed its name to Email Sender and Provider, to reflect to its fight spam e-mail delivery services and e-mail marketing services.

Author: Blank, Christine
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Organizational nomenclature, Names

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Subjects list: United States, Computer services industry, Information technology services industry
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