Where's Clifford? helping a museum

Article Abstract:

The marketing efforts of Chicago Children's Museum using the animated character, Clifford the Big Red Dog, in the areas regularly visited by parents and children, are presented. The membership drive for the museum is also taken up as a part of the campaign.

Illinois, Usage, Chicago, Illinois, Cartooning, Cartoons, Caricatures and cartoons, Children's museums

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Aviation publication flies high with nothing but ads

Article Abstract:

The advertising strategies of Aircraft Owner, a monthly buyers guide for aviation products and services that has increased the magazine's circulation to 127,000 are presented.

United States, Professional journals, Aircraft Owner (Periodical)

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