April fool's search jokes find believers

Article Abstract:

Online newsletter for the directory business, YPCommando.com, sent email to Internet publishers and marketers about Yahoo's unsolicited offer to acquire AT&T Yellow Pages for $21.2 billion. This email joke sent on April 1 awoke curiosity and led many to believe.

Computer and Data Processing Services, Public affairs, Ethics, Computer services industry, Information technology services industry, Ethical aspects, Rites, ceremonies and celebrations, April Fools' Day

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What is Internet Yellow Pages' role in local search?

Article Abstract:

The cost effectiveness of Internet Yellow Pages (IYP) when compared to traditional Yellow Pages and the advantages of localizing the content using search engine, are presented. The advantages of IYPs like target search, precision are discussed.

Advertising, not elsewhere classified, Other Services Related to Advertising, Yellow Pages Advertising, Technology application, Comparative analysis, Yellow pages, Online telephone directories, Online telephone directory

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Web watch: Search engines still fail when disclosing paid results

Article Abstract:

Major search engines don't differentiate between paid and unpaid search disclosures. Consumers Reports' Web Watch Division's research results on fifteen search engines are detailed.

Evaluation

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