Australia Post will offer direct marketers bar code discounts

Article Abstract:

Australia Post will offer discounts to Australian direct marketers who bar-code their bulk mail, effective Oct. 5, 1998, when a new zip code system is launched. The post will randomly allocate 8-digit "Delivery Point Identifiers" (DIPD) to each of the 8.8 million deliverable addresses in the country. The overhaul will cost the administration A$500 million, but the savings in mail handlings are expected to be enormous. Direct marketers have to upgrade their databases to handle the codes and reexamine their computer and printer needs. Presently, Australia Post is offering DMs two discount options of 26% and 20% under its Advertising Mail Discounts Scheme.

Australia, Strategy & planning, Regulation and Administration of Communications, Electric, Gas, and Other Utilities, Company Planning/Goals, Postal Services, Postal service, Australian Postal Corp.

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US Designer for Marks & Spencer book

Article Abstract:

AGA, a US-based catalog design company, developed and launched recently an apparel catalog for UK retailer, Marks and Spencer. Featuring mostly women's apparel, the 128-page book was sent to names selected from the store's 5 million customer database in Scotland and Southeast England. AGA handled the photography, helped choose the wardrobe and decided upon the layout to create a visual structure that promoted Marks and Spencer's merchandise offerings. The retailer, meanwhile, selected AGA for its wide experience in the catalog field. The particular catalog aimed to boost its market share in the UK's mail-order shopping business.

Contracts & orders received, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Advertising Activity, Advertising Services NEC, Other Services Related to Advertising, Account Activity, Print Media, Marks and Spencer PLC, Mail order business, Advertising services, AGA

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Snyder subsidiary launches UK grocery home shopping service

Article Abstract:

Brann Limited, a subsidiary of Maryland-based direct marketing firm Snyder Communications, has recently rolled out UK's first nationwide grocery home shopping service. Dubbed Orderline, the service was developed for J. Sainsbury's, one of the biggest supermarket chains in Britain. Orderline is presently operating in 14 stores but by September 1998, it will grow to 32 stores and reach up to 4 million customers around Britain. Brann Limited used mailings and press advertisements to promote the new service. It also used Sainsbury's loyalty card database to attract the supermarket chain's regular customers.

Supermarkets and Other Grocery (except Convenience) Stores, Services introduction, New Products/Services, Supermarkets, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, Snyder Communications Inc., J. Sainsbury PLC, Brann Limited

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