IBM opens call center in China to boost brand image

Article Abstract:

International Business Machines Corp., a US-based computer manufacturer, has opened a call center in Beijing, China, in spring of 1998 to provide software support services as well as promote its brand name across China. The center is located in the telecom center China built in anticipation of winning the bid to host the Olympic in 2000. The office currently employs 70 telesales representatives and may boost the staff number to 340 by 1999. IBM's Chinese database was built from information collected through business cards and questionnaires. Meanwhile, the firm intends to bank on its brand name, which could be a powerful tool in China where customer generally identifies Western brands with quality and prestige.

China, Facilities & equipment, Office & Computing Machines, Office equipment, International Business Machines Corp.

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US online stockbroker in UK joint venture startup

Article Abstract:

E*Trade, the US online stockbroker, recently rolled out a joint venture with Electronic Share Information (ESI) to establish the first fully electronic brokerage business in UK. ESI is an online data service firm that provides online stocks and has a database with names of 170,000 British investors. The joint venture company, called E*Trade UK, is expected to take off by the end of 1998 and will be available in the UK, Ireland and the Channel Islands. Meanwhile, E*Trade's expansion plans will reportedly not be limited to the UK as it aims to establish a global brand. Its other market targets include Germany, Israel and Australia.

United Kingdom, Securities Brokerage, Stockbrokers, E*TRADE Financial Corp., Electronic Share Information Ltd., E*Trade UK

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DM consultancy targets Indian credit card holders

Article Abstract:

Direct marketing firm, Marketing Capital Company, has opened a second office in India to reach the country's 2.5 million credit card holders with DM inserts. The new unit, called Regency Direct Mail Private Ltd., operates out of Bombay, India. So far, the unit has already sign up two banks and two US mail order companies. The unit has completed two tests for the banks, involving inserts of advertising health products mailed out in 25,000 credit cards statements and videos sent to 28,000 card holders. Buyers were given the option to return goods for a full refund within 30 days.

India, Geographic, Direct Marketing Services, Direct Mail Advertising, Direct marketing, Marketing Capital Company, Regency Direct Mail Private Ltd.

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