Start-up speaks net marketers' language

Article Abstract:

Personify Inc., an Internet software start-up, recently introduced a software and services package called Personify Essentials. The software package reportedly developed best-customer profiles for at least three online merchants, prompting them to adjust their marketing strategies. They include online wine seller Virtual Vineyards, push-technology firm PointCast, and online technology bookseller computerliteracy.com. The company has been acknowledged for designing a system that lets marketers segment their own Internet audience rather than having to rely on information-systems professionals for Web-site reports.

Services introduction, Personify Inc., Personify Essentials

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Networks update targeting capabilities

Article Abstract:

24/7 Media Inc., a New York-based Internet advertising network, will use IntelliQuest's high-tech household database to create perhaps the biggest aggregate profile database in the Internet market. To build the database, 24/7 will first gather names and addresses from people who visit sites in its network. 24/7 then will attach demographic data from the IntelliQuest database to the files and take off the names. Online advertisers will be able to get their hands on the new database in January 1999.

On-Line Information Services, Product information, Services information, Advertising Services NEC, Other Services Related to Advertising, Database Vendors NEC, New Agency Services, Database industry, Advertising services, 24/7 Media Inc., IntelliQuest

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Journal to personalize editorial to boost subscriber retention

Article Abstract:

Wall Street Journal Interactive will revise the editorial content of its home page in an effort to increase its subscriber retention figures. Thomas Baker, vice president and general manager said that they have an 80% retention rate. Baker also said that those who did not renew their subscription complained that their front page is impersonal and not suited to the individual customer's needs. The change marks the start of Wall Street's shift in editorial philosophy.

Marketing procedures, Electronic Publishing, All Other Publishers, Wall Street Journal

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