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Construction and materials industries

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BTB adds dimension to relationship marketing

Article Abstract:

An analysis is presented on the business-to-business advertising methods. The importance of relationship marketing and the important factors to be considered for having successful marketing are presented.

Author: Barnhart, Jeffrey
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Methods

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Online migration continues

Article Abstract:

The growth of internet marketing as a business-to-business tool is analyzed.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis, Internet marketing

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A 'radical' approach for BTB selling

Article Abstract:

An analysis in to business-to-business selling is presented.

Author: Rieck, Dean
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005

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Subjects list: United States, Analysis, Business-to-business advertising, Business to business advertising
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