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Construction and materials industries

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Biolase adds inhouse telemarketers

Article Abstract:

San Clemente, CA-based Biolase Technology Inc has increased its sales force and created a new inhouse telemarketing team. The new salespeople will market the company's dental technology, while the telemarketing staff will recruit dentists for seminars about the technology. Biolase has also named Larry Lennon to be its director of marketing. Lennon was formerly with Medical Date International's market and technology information division and has a long experience in marketing healthcare products.

Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
Dental Equipment and Supplies Manufacturing, Dental Equip & Instruments, Dental equipment industry

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Training your copywriting staff properly

Article Abstract:

An experienced copywriter could share a powerful catalyst to growth and learning. Companies should train their copywriting staff with industry-specific copywriting, strategy, offer development and even the format.

Author: Marlow, Chris
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Other Business Service Centers (including Copy Shops), Photocopying & duplicating services, Document Reproduction Services, Blueprint & Photocopy Svcs, Human resource management, Training, Company personnel management, Copy writers, Copying services

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DM employers seek broader skills

Article Abstract:

Emerging trends in the employee selection by direct marketing companies are discussed.

Author: Bennet, Neysa
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Advertising, Applicant Selection, Forecasts and trends, Recruiting, Market trend/market analysis, Marketing industry, Employee selection, Industry hiring, Hiring

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