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Construction and materials industries

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Blending direct and digital marketing

Article Abstract:

With new and developed technologies and a vast number of media resourses it has become very difficult to reach a targeted audience by any one method of marketing. A blended marketing approach with direct and digital marketing complimenting each other, a successful and effective response can be achieved.

Author: Katz, David, Weingrod, Dan
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Integrated marketing communications

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Formulate a web site data backup plan

Article Abstract:

The importance of having a website backup plan for companies doing business on web is discussed. The various backup options available are discussed.

Author: Kivlehan, Chris
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Company Web site/Web page, Web sites (World Wide Web), Web sites, Web site/Web page development, Backup sites (Computers), Online backup service, Online backup services

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Subjects list: United States, Management, Company business management
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