Use channel marketing to increase sales

Article Abstract:

Marketers in 2000 typically spend $85 billion a year on print, radio, television, point-of-purchasing displays, direct mail and co-branded marketing in all media to stimulate consumer activity at the retail level. Yet millions of available co-op marketing, market development and channel advertising funds, which frequently exceed what a brand spends on annually on national advertising, go unused, misused or underused each year. The use of channel marketing would enable business enterprises to address this issue to maximize impact and boost sales and profitability.

Corporations

---

Free ChildWatch software offered

Article Abstract:

The Electronics Boutique will advertise free ChildWatch security software in its direct mail catalog. The retailer of electronic games and accessories has entered into an agreement with software development firm Pacel Corp of Manassas, VA, for shipments of over 25,000 ChildWatch CD to the Electronics Boutique. Pacel has created the ChildWatch security software and screensaver in conjunction with Child Watch of North America and Child Quest International Inc.

Game, Toy, and Children's Vehicle Manufacturing, Electronic Games, Electronics Boutique Holdings Corp.

---

Similar abstracts:

• Abstracts: How will the Internet affect catalogers? Mapping fnds what's hiding in your list. E-marketing for traditional catalogers
• Abstracts: Adviser warns on dome cost. LA lure. What's Dutch for PFI?
• Abstracts: Lead times. Don't worry, be happy: want to keep your head above water in the construction business? Then set realistic targets, treat your staff well and don't let the bad times get you down
• Abstracts: Asphalt market fundamentals create tight supply. Sacramento schools put SEBS mod bit to the test. Training aids foster success

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.