How will the Internet affect catalogers?

Article Abstract:

Many catalog firms are afraid of losing busines to the Internet and some even predict the extinction of the printed catalog. The catalog industry experienced explosive growth in the 1980s that continued at a respectable pace in the 1990s and is expected to continue at a faster rate than retail sales between 2000 and 2005. The sustained, exponential growth of the Internet will clearly affect a portion of catalog sales. However, the bulk of customers converted to Internet sales will almost certainly come from the retail rather than the catalog business. Furthermore, the Internet presents a golden opportunity for catalog companies and how they do business.

Market information - general, Electronic Shopping and Mail-Order Houses, Mail Order Houses

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Mapping fnds what's hiding in your list

Article Abstract:

Business enterprises desiring to unearth hidden information in their marketing databases may want to experiment with mapping, which is a tool frequently used for site selection, sales territory analysis and locator maps. Mapping becomes a dynamic marketing tool when it is used in tandem with companies' direct marketing campaign lists as well as data processing selection strategy and post-response analysis. It can be utilized, among other things, to identify new prospecting and customer retention marketing opportunities and new list opportunities that did not previously exist.

Corporations

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E-marketing for traditional catalogers

Article Abstract:

Conventional catalog retailers have to learn to use existing Internet technologies to transition to profitable online selling. These firms have the advantage of having an established distribution base that they can immdiately use compared to the dot-coms. The trick for catalogers is to overcome the view that e-marketing is synonymous to 'Internet mass marketing' and see it a means of extending their reach to consumers in a way that they prefer.

All Other Specialty Food Stores, Catalog Showrooms

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