Blue Martini offers new software

Article Abstract:

Blue Martini Software has unveiled the Blue Martini Marketing software that allows marketers to assess customer behavior, segment and score customers based on the analysis of these behaviors, and create personalized outbound campaigns through e-mail, direct mail or the Web. Other features of Blue Martini Marketing include data warehousing and reporting; data mining and visualization; personalization; data extraction; transformation and cleansing tools; work flow; and packaged integration.

Applications Software Pkgs NEC (Micro), Applications software

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Teradata launches new e-business suite

Article Abstract:

Teradata, a division of NCR Corp, has launched the newest version of its Teradata E-Business Analytics suite. The suite is designed to enhance the BroadVision Suite of its e-business applications. It is part of a larger solution from Teradata that allows companies to tap customer information in data warehouses to provide personalized offers while honoring consumers' requests for privacy.

Computer Software

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