Breakell boosts catalog circ, trims space advertising

Article Abstract:

A reduction was seen in Space Advertising during J. H. Breakell & Co.'s spring/summer mailing cycle it coincided with an increase in catalog circulation and a greater emphasis on prospecting. Vice president Jim Breakell said that print ads are getting more expensive and producing less results.

Commodity & service prices, Advertising and Related Services, Capital funds & cash flow, Print Advertising, Prices and rates, Comparative analysis, Valuation, Company pricing policy, Catalog printing

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Campaign scoops up clients for Cincinnati agency

Article Abstract:

Rodger Roeser, Vice President of Justice & Young, a seven-year-old Cincinnati-based company looked forward to generate 800,000 dollars from a direct mail campaign that cost only 20,000 dollars. The campaign featured success stories from four of Justice & Young's clients.

Marketing industry, Justice & Young Marketing and Public Relations

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Mini-catalog heads south with Spanish, Portuguese versions

Article Abstract:

A company's mini-catalog campaign succeeded in selling surface measurement equipment in the United States in the year 2003. It would use the same format to target Central and South America using various native languages.

Paints and allied products, Advertising campaigns, Paint industry, BYK-Gardner USA

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