British DM expenditures top $12 billion

Article Abstract:

The British Direct Marketing Association (DMA) reported that direct marketing expenditures in the country reached 7.2 billion pounds sterling ($12.2 billion) in 1997 and expects the trend to continue through 1998. Since 1994, DM expenditures in the UK have been growing at about a billion pounds sterling annually. The association noted that expenditures in 1997 grew by 15% despite stricter definitions of direct response advertising in TV, radio and press. The report also noted that telemarketing passed ahead of direct mail to become 1997's biggest direct marketing medium.

Market information - general, Marketing procedures, Industry Market Data, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Article

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UK phone company cuts global calls 80 percent

Article Abstract:

Quip.co.uk, an online telephone company in the UK, started offering its mobile telephone customers a rate reduction of up to 80% on international calls on Aug 2000. The company is offering the price cut without having to change network providers. Under the plan, international calls made of Quip's service will cost 23.5 pence per minute. The price cut is expected to increase UK Web use.

Wired Telecommunications Carriers, Commodity & service prices, Telephone Communications

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