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BuySellBid.com targets local communities

Article Abstract:

Online provider of classified ads, BuySellBid.com, is scheduled to launch the promotional portion of its $9 million partnership with media company, Clear Channel Communications Inc. Radio advertisements urging listeners to visit the classified sections of both companies will begin airing in radio stations in Jacksonvile, FL, Orlando, FL, and Houston, TX. This will be followed by stations in other cities until all 300 Clear Channel Communications-owned stations run the ads.

Author: Foley, Wiliam F.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
BuySellBid.com

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Streaming ads a gateway to the future

Article Abstract:

The Internet Advertising Bureau reported that Internet advertising revenues amounted to $4 billion in 1999, with revenues expected to rise at an annual rate of 120 to 130%. Banner advertising is still the basic revenue stream for Internet advertising although advertisers have questioned its efficiency. On the other hand, the average clickthrough rate for banner ads have declined to below 0.5%. This indicates that only 5 out of 1,000 visitors to a site click to a banner ad.

Author: Ridemar, David
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000

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Subjects list: United States, Advertising services
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