CAN - SPAM's effect on viral marketing

Article Abstract:

The viral marketing is a system whereby a customer is encouraged to sale the products among his contacts and for this the company may offer incentives to the customers who are promoting their products. The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 which came into effect on January 2004 may affect the viral marketing with its new ruling on the sender's information regulations.

Internet/Web advertising, Internet advertising

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Expect more scrutiny of food marketing to children

Article Abstract:

Report of the United States Federal Trade Commission, and Department of Health and Human Services (HHS), is presented. Report is on food marketing and childhood obesity. Its implications on food marketing are also discussed.

FOOD AND KINDRED PRODUCTS, Reports, Food industry, United States. Federal Trade Commission, Obesity in children, Childhood obesity, Administrative agencies, Government agencies, United States. Department of Health and Human Services, Food and beverage production/distribution software, Report

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Prepare for higher postage rates

Article Abstract:

Implications of new postage rates of the United States Postal Service on electronic retailers are discussed.

Forecasts, trends, outlooks, Commodity & service prices, Postal Service, US Postal Service, Advertising Management-Electronic Media, Prices and rates, Forecasts and trends, Market trend/market analysis, United States. Postal Service, Electronic marketing, Company pricing policy

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