'Is auction - marketing here to stay?' (auctions of houses) (Money)
Article Abstract:
Kennedy-Wilson Inc has initiated new residential marketing strategies. In the auction-to-build program, a prospective home buyer bids for a lot and house model of his own choice and, together with other buyers' bids, Kennedy-Wilson will present these to a construction lender bank. The latter then issues a loan based on the bids. The program enables the construction company to decrease its holding costs and shorten its holding period. Post-auction mortgage brokering entails the execution of a residential property purchase agreement between buyer and seller which the company aims to close within 60 days from auction date.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Real homes for today's real families
Article Abstract:
Today's family structures have been altered due to changing economic and social conditions and designers should consider this when planning houses. A single mother's home should enable her to perform housechores while watching the kids and provide her with some working space. The weekend dad's place should be easy to maintain and provide guest rooms and working areas. The extended family abode should provide separate areas for adult and children's activities and address the needs of its aged occupants. A builders' sensitivity to a family's needs will enable him to design a real home for them.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
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Precision merchandising
Article Abstract:
A couple of home merchandising experts share their ideas on how to get ahead in the home merchandising industry. To do this, they say home builders need to have precision thinking and precision merchandising. This means that the uniqueness of your merchandise must be precisely inventoried and clearly communicated to the sales team. Second, the merchandise must reflect the prevailing color preference of people at certain periods of time. Thirdly, home merchandisers must act on the refinements and improvements of their products at once and consistently.
Publication Name: Professional Builder and Remodeler
Subject: Construction and materials industries
ISSN: 1053-6353
Year: 1993
User Contributions:
Comment about this article or add new information about this topic:
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