DM agencies seek to bring expats home

Article Abstract:

Ireland's direct marketing agencies have their work cut out for them by the country's information technology (IT) industry, to bring home Irish expatriates holding jobs in the US. The recruitment drive was brought about by a resurgent IT industry in Ireland, coupled with a shortage of qualified personnel. As part of the campaign to stem the acute labor shortage, Ireland's direct marketing agencies have launched job fairs to attract US-based Irish nationals as well as American IT personnel.

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Maverick Irish DM agency sacks clients, wins prizes

Article Abstract:

Ireland-based direct marketing agency Target Marketing has earned a reputation as a no-nonsense agency with its strategy of terminating clients who do not appreciate the firm's approach to direct marketing. The unorthodox approach has made the firm a winner, as can be gleaned from the 11 awards it took home from an Irish direct marketing competition. The firm has made it a point to use the Internet and has entered into the deregulated telecommunications industry of Ireland.

Strategy & planning, Target Marketing Inc

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Canadian DM snaps back smartly from six year recession, but sliding C$ is problem

Article Abstract:

Response rates in Canada are now emerging after a six year recession, with the trend most felt in Ontario where 55% of Canadian business is situated. The country's economy is reportedly increasing at an annual rate of 3.4%, and analysts regards this as the good time for companies not yet in Canada to venture in. The country's financial markets is also currently undergoing deregulation, luring several US financial service companies to set shop there. The recent major entrants is Wells Fargo, Capital One and MBNA.

Canada, Market information - general, Industry Market Data, Article

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