Cannes' Roar

Article Abstract:

The details of categories in International Advertising Festival's 52nd annual Cannes Lions awards, which is ruling with highest number of entries, compared to John Caples International Awards and the United States Direct Market Association's Echo, are presented

France, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, 2005 AD, Interactive marketing, Cannes Lions International Advertising Festival, Echo Awards

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The European just don't get us: part II

Article Abstract:

Reasons behind the failure of American direct and interactive marketing agencies to win awards in International Advertising Festival's like Lions Direct and Cyber Lions are discussed. These festivals are held in Europe every year.

United States, Europe, Economic aspects, Advertising, Competitions

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Germany drives off with top lions

Article Abstract:

From among 18 countries contesting the 52nd International Advertising Festival, in the French resort of Cannes, Germany agencies walked away with the top position.

Germany

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