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Construction and materials industries

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Does disaster really spell disaster?

Article Abstract:

It is important for manufactured home sellers to continue to do their job well after the terrorist attacks of Sep 11, 2001. Marketing techniques are provided.

Author: Skillen, Robert
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2001
Mobile Homes, Manufactured Home (Mobile Home) Manufacturing, Economic aspects, World Trade Center and Pentagon Attacks, 2001

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LifeEs a niche

Article Abstract:

Single, widowed and divorced women consumersE and middle-income consumers present a viable market for factory-built homes.

Author: Skillen, Robert
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2003
Management dynamics, Targets & Markets, Management, Influence, Women consumers, Company business management, Target marketing

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You can't sell what they can't see

Article Abstract:

Techniques to market manufactured housing are discussed.

Author: Skillen, Robert
Publisher: RLD Group, Inc.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2003
Company marketing practices, Customer relations

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Subjects list: United States, Marketing, Column, Mobile home industry
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