The Europeans just don't get us, part 1

Article Abstract:

The opinions of American advertising agencies, on the International Advertising Festival's Lions Direct and Cyber Lions awards in Cannes, France, which were dominated by European companies, are presented. The opinions of Lor Gold, executive vice president and chief creative officer at Draft Chicago, who emphasized on the role of creativity more than strategy and results, which forms the basic criteria for winning these awards, are also presented.

France, Advertising agencies, Executive changes & profiles, Agencies, Usage, Evaluation, Officials and employees, Beliefs, opinions and attitudes, Creative ability, Creativity, Gold, Lor

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Iowa Tries to Lure Back Ex-Residents Via Mail

Article Abstract:

The Iowa Department of Economic Development has launched a direct marketing campaign in an attempt to attract back former residents. The ad campaign, which includes up to 7,000 direct mail pieces, is aimed at filling a projected deficit of workers following the retirement of members of the baby boom generation.

Labor force information, Government domestic functions, Employee Recruitment, Geographic, Economic Development Program, Demographics, Iowa

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Caples covets general agencies

Article Abstract:

John Caples International Awards is conducting new marketing campaign for attracting entries to its 28th awards contest. The company has formed a general agency with four industry experts for this purpose.

Strategy & planning, Marketing, Advertising, Planning, Marketing industry, Competitions, Company business planning

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