Ziff Davis reorganizes magazine division

Article Abstract:

The reorganization of its magazine division and two new magazines are some of the plans to be implemented by Ziff Davis Media Inc. The company was formed when investment firm Willis Stein & Partners acquired Ziff Davis Publishing for $780 million. The magazine division has been restructured into the consumer and business magazine units. Among the magazines that the consumer unit publishes are PC Magazine, Yahoo! Internet Life and FamilyPC. The investment firm also appointed James Dunning as CEO and Pres of Ziff Davis Media.

Ziff Davis Media Inc.

---

AmEx debuts custom mag for doctors

Article Abstract:

American Express Custom Publishing (AmEx) has released 'Lifestyle and Travel for Physicians,' a bimonthly magazine specifically aimed at medical practitioners. The periodical is intended as a vehicle for pharmaceutical firms to appeal to doctors as affluent consumers rather than the typical marketing approach directed at physicians. AmEx's latest magazine combines a consumer-oriented editorial with a business-to-business distribution model.

Product introduction, American Express Custom Publishing

---

Chief Executive magazine launches dot-com spinoff

Article Abstract:

New York-based Chief Executive Group is launching a bimonthly spinoff of Chief Executive magazine in Jan 2000. Called dotCEO, the spinoff will debut with a controlled circulation of 25,000. Its target audience will include presidents, CEOs, chairmen and other senior executives at Internet-related technology firms. It will cover topics such as funding, IPOs and growth management, aimed specifically for senior-level managers at Internet companies.

dotCEO

Similar abstracts:

• Abstracts: Cincinnati Bell cleans data to help it compete in deregulated world. International e-payment plan advances
• Abstracts: Roving Software reaches small businesses with partners' help. HYWY will add Java to software suite
• Abstracts: E-marketing, privacy dominate DM horizon, speakers say. Banta touts faster sample-mailing process. Advertising.com touts ad-serving capability
• Abstracts: Great White shuts down to halt the bleeding. Genmar buys Logic... and its technology. A Barnum of boat shows
• Abstracts: Marinas International is going shopping. Tiny boat, big mission. Having 'the right stuff'

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.