Catalogers find teen boys prove to be a difficult sell

Article Abstract:

Catalogers are finding out how marketing to teen boys could prove to be difficult. Droog, for instance, has found that it has only 29,000 names in its file after one-year-and-a-half of mailing. This figure compares negatively with mailings aimed at teen girls which has resulted in 600,000 catalog customers. It provves that marketers should really look at lifestyle things to reach Generation Y boys. Although surfing, snowboarding and skateboarding magazine lists are ideal for reaching the Generation Y boys, these publication files are relatively small.

Direct Mailing Services

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Co-ops Try to Help Members Cope With Attack Repercussions

Article Abstract:

Abacus sent out emails asking for suggestions from other companies in the Abacus Alliance cooperative database to help direct marketing companies struggling with the aftermath of the World Trade Center terrorist attack of September 11, 2001.

Prepackaged software, Computer Software, Software Publishers, New Electronic Marketing, Software, Abstract, CAP Automation

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Hispanic co-op program delivers door-to-door values

Article Abstract:

La Canasta de Valores is a direct-to-door cooperative marketing program created by Alternative Delivery Solutions Inc. The working of the co-operative is described. It is targeted at the Hispanic households. The initiative does not utilize the services of United States Postal Service.

Organizational history, Management dynamics, Direct Marketing, Services information, Other Direct Selling Establishments, Targets & Markets, Direct selling establishments, Direct Sales Organizations, Management, Services, Company business management, Marketing cooperatives, Hispanic American consumers, Organization formation, Target marketing

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