Quicken Loans pushes direct lending

Article Abstract:

Quicken Loans is about to launch a multimillion-dollar advertising campaign to disseminate its direct lending capabilities by conducting direct response marketing test programs. The test programs will include TV, Internet ads, e-mail, direct postal mail and a sweepstakes promotion. Quicken's recent acquisition of mortgage financier Rock Financial Corp will enable it to become a direct-to-consumer mortgage lender.

Acquisitions & mergers, Consumer Mortgage Loans, Mortgages, Intuit Lender Services Inc., Siebel Systems Inc.

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Countrywide trains agents to handle online calls

Article Abstract:

Mortgage company Countryside Home Loans Inc of Calabasas, CA, has launched a cross-training program for its call center staff. The company said that the training would enable its agents to also handle inquiries generated from its electronic commerce site, thus, boosting the efficiency of its customer-response system. The Internet training are conducted at its Rosemead, CA, and Plano, TX, call centers.

Mortgage Bankers & Brokers, Countryside Home Loans Inc.

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Incentive seeks leads with sweepstakes

Article Abstract:

Burlington, MA-based software developer/manufacturer Incentive Systems will launch a compensation automation software product called Incentive using a sweepstakes-style self-mailer to generate leads and another type of mailer to follow up these leads. The firm is sending 30,000 humorous self-mailers to compensation analysts and sales managers that will include the chance to win a paid vacation for two if they visit Incentive Systems' Internet World Wide Web site.

Incentive Systems

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