Summit secures new FirePower spot

Article Abstract:

Summit Environmental Corp's regional testing of two 60-sec infomercials for its FirePower911 32-oz fire extinguisher will begin in Feb 2000. The infomercials, which were produced by Beverly Hills, CA-based United Television Inc, highlight Summit's patented chemical compound called FlameOut. Each spot will be aired 1,000 times within a 60-day period in 20 major cities. Longview, TX-based Summit also plans to launch a long-form infomercial within the year.

Hand Portable Fire Extinguishers, All Other Miscellaneous Manufacturing, Fire extinguishers, Summit Environmental Corp.

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Solid start for 'That '70s Show' Webcast

Article Abstract:

TV production company Carsey-Werner is using its Web site to broadcast a series of 10-minute infomercials for the 'That '70s Show.' The Webcast is shown three times a night, coinciding with the airing of the program in the three time zones. The Webcast for a particular episode has been done in such a way that it includes scenes on how that episode was shot including behind-the-scenes antics, rehearsals and interviews. It proved beneficial for the show since viewers increased from 2,200 to 14,428 daily after the first Webcast was shown.

Motion Picture and Video Production, TV Program Production-Network, Network television production, Carsey-Werner Co.

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