DM forever changed American politics, Viguerie says

Article Abstract:

Richard Viguerie, publisher of conservative digest, is of the opinion that nonprofit direct marketing could learn to be more professional from their profit making counterparts. He also opines that the success of conservative movement in 1960's is attributable to the direct marketing techniques employed at the time, which resulted in substantial political contributions for the movement.

Financial management, Management dynamics, Direct Marketing Services, Other Direct Selling Establishments, Direct selling establishments, Direct Sales Organizations, Management, Economic aspects, Finance, Influence, Direct marketing, Beliefs, opinions and attitudes, Politics, Company business management, Company financing, Publishers (Persons), Viguerie, Richard A.

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Rodale finds the positive with Alliant Co-op

Article Abstract:

Magazine and book marketer Rodale Inc. has joined Alliant Cooperative Data Solution's DecisionBase 360. This particular data base is exclusively meant for bill-me marketers.

Alliances, partnerships, Periodicals, Direct Mail List Rental, Membership, Periodical publishing, List brokers, Alliances and partnerships, Rodale Inc., Mailing lists

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Some lists remain strong despite soft rental market

Article Abstract:

Many mailing lists continue to see strong sales in spite of a slowing market.

Sales, profits & dividends, Direct Mailing Services, Mailing services, Direct mail advertising

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