Fallout from PCH sweeps settlement

Article Abstract:

Publishers Clearing House's (PCH) multistate settlement agreement provided insight into the states' current position on sweepstakes marketing. PCH has agreed to pay $18.4 million in fines in 24 states and the District of Columbia and intends to make changes in its marketing practices. As part of the settlement, PCH is barred from representing that a person has won unless the person has won. The company is also barred from representing that a person may be a winner unless it is clearly disclosed that the recipient has not yet won.

Magazines Wholesale, Book, Periodical, and Newspaper Wholesalers, Publishers Clearing House, Periodical wholesalers

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Affiliate e-mail marketing faces scrutiny

Article Abstract:

The advantages and disadvantages of affiliations in e-mail marketing segment are discussed, by focusing recent lawsuit settlement case of GLOBAL Net.

Prepackaged software, Advertising, Computer software industry, Software industry, Company legal issue, Cases, Marketing industry, Email marketing, Affiliate marketing, GLOBALnet Inc.

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Privacy policies: a trap for the unwary

Article Abstract:

The privacy policies of direct marketers are discussed.

Government regulation (cont), Government regulation, Management dynamics, Direct Marketing, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Analysis, Management, Laws, regulations and rules, Company business management, Disclosure of information

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