Columbia House prepares for CDNow

Article Abstract:

Columbia House Co, a New York-based music and video membership-club direct marketer, has undertaken a reorganization of its operations as part of a move to complete its merger with CDNow Inc of Fort Washington, PA. Among the changes made were the appointment of two presidents for the offline and online divisions of Columbia House. The firm is also seriously contemplating to move into the Internet to respond to customer preferences and to reduce costs.

Organizational history, Columbia House

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Val-Pak lures customers with $100 checks

Article Abstract:

Val-Pak Direct Marketing Systems Inc of Largo, FL, which mails packets of coupons each month to millions of households in the US, recently launched a national promotion to encourage its customers to open its blue envelopes. The eight-week promotion will enable customers to win $100 checks, which were randomly placed in the envelopes. The promotion was tested for nine months before it was offered to local dealers as an optional campaign on Apr 1, 1999.

Advertising, Val-Pak Direct Marketing System Inc.

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DMers cheer privacy rules as Clinton signs bill

Article Abstract:

Direct marketing companies expressed support for the privacy provisions contained in the Gramm-Leach-Bliley Act of 1999 that Pres Clinton signed into law on Nov 12, 1999. The rules cover products offered to bank customers and allow banks, insurers and security brokers to use and share customer information. Despite passage of the new rules, some parties are calling on stricter measures to continue ensuring privacy protection over customers' financial information.

Government regulation, Financial Services, Finance and Insurance

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