D&B to enhance its Web presence

Article Abstract:

Dun and Bradstreet Corp, based in Murray Hill, NJ, will invest $100 million in its plan to become a growth company with more of an Internet presence, while delivering financial results in the process. The plan includes enhancing the company's present business, paying for the Web strategy, ensuring continued annual administrative functions, streamlining data collection and fulfillment, rationalizing sales and marketing functions, and consolidating and simplyfying technology functions.

Strategy & planning, Business Support Services, Credit & Collection Services, The Dun & Bradstreet Corp.

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Save the Bay partners with MBNA

Article Abstract:

MBNA has launched its new affinity card program for members and supporters of the nonprofit organization Save the Bay of Providence, Rhode Island. The credit card program replaces a former one which the organization started in 1995 with Citizens Financial Group Inc, which was acquired by MBNA. The organization aims to protect and preserve the Narragansett Bay and the surrounding waters that flow into it.

Commercial Banking, Services introduction, Bank Credit Cards, MBNA Corp.

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Nissan Campaign Goes Full Throttle

Article Abstract:

Nissan North America Inc. debuted its aggressive, integrated marketing campaign to support the 2002 Altima. The campaign will include direct mailing, print, TV, and the Internet.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Advertising, Television, New Electronic Marketing, Print Media, Direct Marketing, Abstract, Nissan North America Inc.

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