Germany's DM boom continues as sales hit new record

Article Abstract:

The direct marketing industry in Germany is experiencing an unprecedented boom with sales nearly doubling in just three years from about 23 billion German marks in 1996 to an estimated 40.1 billion German marks in 1999. The boom has spread across all segments of the industry, from traditional direct mail to telemarketing and interactive media. Sales in the interactive media segment more than doubled from 1 billion German marks in 1997 to 2.4 billion German marks in 1998.

Financial analysis

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German DM sees solid growth

Article Abstract:

The direct marketing (DM) industry in Germany has grown from $15 billion in 1996 to an estimated $26 billion in 1999, according to figures made public at the annual German DM show. Various issues were tackled during the show, including the rising concern over a stiffer data protection law that is likely to be passed in 2000 as well as a conflict about alleged penetration by the United States' Direct Marketing Association into Germany and other European countries.

Strategy & planning

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Engage targets top spot in Germany

Article Abstract:

Engage has opened facilites in Frankfurt, Dusseldorf, Hamburg and Berlin, Germany and plans to open another in Munich before year 2000 ends. It offers everything that any company needs to get going. It does not turn down anybody from small start-ups to large clients such as Daimler Chrysler, agency networks such as Y and R and Austria Online and business- to-business platforms in agriculture and pharmaceuticals.

Facilities & equipment, Engage

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