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Construction and materials industries

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Expect more long tail inventory

Article Abstract:

The behavior of marketers towards online advertising spending with relation to success of online videos is analyzed.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Economic aspects, Internet/Web advertising, Internet advertising, Advertising expenditures

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Show examines confluence of brand and direct, global and local

Article Abstract:

The Direct Marketing Association-06 conference's highlights on brand marketing are discussed.

Author: Wood, Cara
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Forecasts, trends, outlooks, Conferences, meetings and seminars, Forecasts and trends, Market trend/market analysis, Product management, Direct Marketing Association

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Subjects list: United States, Analysis
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