E-mail marketing makes a comeback

Article Abstract:

Direct marketing services providers ought to capitalize on electronic mail (e-mail) as an advertising vehicle through opt-in electronic mail programs which target very specific audiences. New York, NY-based Internet statistics provider EMarketer has reported that 56% of e-mail users are curious to read messages from an opt-in e-mail program while only 11% are curious to read so-called spam or mass advertising messages. Cambridge, MA-based Forrester Research reports that retention e-mail marketing can elicit click-through rates averaging 10%, which is an astounding return for any marketing program.

Strategy & planning

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Blair to invest in fulfillment expansion

Article Abstract:

The Blair Group disclosed that it has allocated $23 million to modernize and enhance its fulfillment capabilities and capacity at facilities in Irvine, PA. The project includes the expansion of warehouse capacity, installation of a new computer-based warehouse management system, and the purchase of a new conveyor system and new automated sorting equipment for order fulfillment and shipping.

Capital expenditures

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