Exchange, Knowledge Discovery One use partnership to target retailers

Article Abstract:

Exchange Applications (Boston, MA) and Knowledge Discovery One Inc. (Austin, TX) are set to unveil a partnership that will allow retailers to execute individualized marketing campaigns. The venture ties together Exchange Applications' Valex campaign management software and KD1's Retail Discovery Suite, which lets retailers to identify their most profitable customers and transactions. The result is a scientific analysis and segmentation of customers and their buying profiles, on which marketing campaigns are formulated, implemented and measured. The agreement also calls for KD1 to resell Exchange Applications' Valex software to users of RDS.

Direct Mail Advertising, Direct Mail Advertising Svcs, Data Processing Services, Advertising & Marketing DP Services, Direct Marketing, Information technology services, Marketing, Article, Exchange Applications, Knowledge Discovery One Inc.

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New York life looks for some magic with sales genie

Article Abstract:

Insurance giant New York Life is using a new web-based sales improvement solution Sales Genie for its online sales prospects. Online customers can now access sales leads from 12 large databases for just 250 dollar monthly fee.

INSURANCE CARRIERS, Methods, Insurance industry, New York Life Insurance Co., Internet marketing

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On - Card will launch new product at Postal Forum

Article Abstract:

On - Card Inc. will launch a new product, named On - Card at the National Postal Forum in Washington on September 19. The product is a phone card with 30 long distance minutes as incentive to generate prospect.

Advertising, Marketing industry

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