Executive input helps tailor awareness

Article Abstract:

The success of the brand awareness campaign of Lanier Worldwide Inc. is discussed. The main reason for the success of it's campaign is collaboration with its executives.

Office machines, not elsewhere classified, Marketing Management, Administration of Marketing, Analysis, Office equipment and supplies industry, Office equipment industry, Lanier Worldwide Inc.

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EarthChoice tour wins news fans for Domtar

Article Abstract:

Paper manufacturing company Domtar has exhibited its eco-friendly paper line recently. The features of this paper line named as EartchChoice are discussed.

Product information, Paper Industry Machinery Manufacturing, Paper mills, Paper Industry Machinery, Environmental aspects, Paper industry, Trade shows, Decorative paper, Decorative papers, Domtar Corp., EartchChoice (Paper)

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Redken casts a wide net for men

Article Abstract:

Salon hair care manufacturer Redken's year long promotional campaign for new range of grooming products, Redken for Men is discussed.

Toilet Preparation Manufacturing, Toilet preparations, Hair Preparations, Toiletries industry, Hair care preparations, Redken Laboratories Inc., Redken for Men (Hair preparation)

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