Faction suggests tax on traditional DM

Article Abstract:

An Internet sales tax to be levied on traditional direct marketers of entertainment products is being proposed by a splinter group of electronic commerce firms that are part of the federal Advisory Committee on Electronic Commerce. Under the group's plan, taxes on books, music and other entertainment products will be eliminated from both online and offline worlds. However, an agreement with business owners will make them amenable to taxes on most Internet and mail-order related business.

Taxes

---

Wunderman becomes Impiric

Article Abstract:

Direct marketing giant Wunderman Cato Johnson (WCJ) changed its name to Impiric as a prelude to changing its market focus and overall image. CEO Jay Bingle said WCJ's new name aims to identify the company as one of the new breed of professional services firms. Bingle added that insight, imagination and impact, representing the three i's in Impiric, would now be part of the marketing mix that the company brings to its clients. However, there are those who do not agree with WCJ's name change, such as DraftWorldwide CEO Howard Draft. He believes that WCJ executives took a legend's name off the door.

Organizational nomenclature, Wunderman Cato Johnson

---

DMW Worldwide wins Preferred Capital

Article Abstract:

Preferred Capital has chosen Philadelphia, PA-based DMW Worldwide as its new marketing agency of record in mid-Jun 2000. Wayne, PA-based Preferred Capital, a business equipment leasing service company, has been working with DMW since 1998 and credits the direct marketing firm for the distinction of becoming the fastest-growing US company in its sector. Preferred Capital views the awarding of the marketing contract as a solidification of a deep relationship.

Commercial Banking, Use of services, New orders received, Business Equip Lease Financing, Lease financing, Preferred Capital

Similar abstracts:

• Abstracts: Carlson Hospitality Worldwide begins new data warehouse-based loyalty program. Finagle A Bagel chain butters up customers with loyalty campaign
• Abstracts: No action anytime soon on telemarketing bill. Merger creates 7th largest teleservices co. FTC in do-not-call list talks
• Abstracts: Damark stock surges on restructuring plan. Privacy promise finally takes effect. Prerecorded calls lift catalog response
• Abstracts: Internet companies join forces on global strategy. Rapp Collins communicaide changes agency's role
• Abstracts: ICraveTV continues to defy NFL with football feeds. Service lowers cost of oversized mailings. Omnicom acquires Web marketing service

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.