Finagle A Bagel chain butters up customers with loyalty campaign

Article Abstract:

Finagle A Bagel of Boston, MA, will implement a direct marketing campaign that is based on the bagel bakery and cafe's Frequent Finagler loyalty program. The campaign, which is aimed at the 30,000 clients contained in the Frequent Finagler database, is aimed at awarding customer loyalty with special offers. The Frequent Finagler database, a system that awards customers one credit for every dollar spent, will be used for a special direct mailing campaign to be launched in late 2000.

Retail Bakeries, Retail Bakeries (Mfg & Sales), Bakeries, Finagle A Bagel

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Wachovia's interest earns customer loyalty

Article Abstract:

The successful usage of data management tools by Charlotte based banking and asset management firm Wachovia Corp. for increasing and maintaining loyalty among its customers is discussed.

Commercial Banks, Management dynamics, Banking industry, Management, Usage, Customer loyalty, Company business management, Databases, Information management, Wachovia Corp., WB, Customer relations, Database, Information accessibility, CD-ROM catalog, CD-ROM database

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Carlson Hospitality Worldwide begins new data warehouse-based loyalty program

Article Abstract:

Carlson Hospitality Worldwide of Minneapolis, MN, has launched a customer loyalty program in which visitors to any of its hotel and restaurant brands are rewarded with points that can be redeemed for merchandise, travel and in-store specials. The Gold Points Rewards Program gives the customer a wallet-sized card on which points are electronically stored each time the customer visit any of the 800 Carlson properties in the US.

Hotels (except Casino Hotels) and Motels, Hotels & Motels, Carlson Hotels Worldwide Inc.

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