Dealers can get a discount on marketing services

Article Abstract:

Marine Retailers Association of America and Shared Marketing Services of Chicago are collaborating to provide discounted marketing services for marine retailers. Complete details in this context are discussed.

Radio & TV communications equipment, Alliances, partnerships, Advertising, Boat building and repairing, Hardware, not elsewhere classified, Marketing, Marketing industry, Company marketing practices, Boating industry, Alliances and partnerships, Marine Retailers Association of America

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NMMA ready to target nonboaters in campaign

Article Abstract:

The National Marine Manufacturers Assn (NMMA) is ready to launch its Grow Boating campaign on May 1999. The campaign is designed to attrack boat buyers who do not already own a boat and consists of different media, including print advertisements and video news releases. It will emphasize on how to enjoy and afford boating. The integrated marketing account has been awarded by NMMA to Chicago, IL-based Cramer-Krasselt Co in Jan 1999.

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