Flycast gives better look at e-mail newsletter service

Article Abstract:

Flycast Communications Corp of San Francisco, CA, has launched its service that lets businesses to run ads on newsletters that publishers send to subsribers via e-mail. The service, which is run by Flycast's eDispatch division, is available at $8 per thousand imporessions across the entire newletter network or a $16 CPM across sets of newletters that fall in a specific category. Flycast said that it will divide newsletter affiliates into 25 separate categories.

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West & Vaughn gets Mdeverywhere

Article Abstract:

Durham, NC-based West and Vaughn Inc has been chosen by Mdeverywhere, a developer of medically-related software packages based in Research Triangle Park, NC, to be its advertising agency of record. The ad agency will be responsible for promoting the company and its products through print advertising, direct mail marketing and Internet banner advertising. Mdeverywhere has an estimated ad billings of $1 million.

Contracts & orders received

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MSN offers simple message for new IM

Article Abstract:

Objectives of the San Francisco-based interactive agency, AKQA's launch of the latest instant messenger product, which is a newer version of MSN, are discussed. It is a new online campaign for Microsoft's Window Live Messenger Beta.

United Kingdom, Advertising agencies, New Products/Services, Agencies, Company service introduction, Service introduction, Instant messaging technology, Instant messaging, AKQA Inc.

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