Senate posted to attack sweeps methods

Article Abstract:

The US Senate permanent committee on investigations has conducted hearings relating to the marketing practices in the direct mail industry. Some senators recommended banning the practice of sending multiple solicitations of the same sweepstakes in different geographic presentations. The legislators are also supporting a strong law that would combat marketing campaigns that entice consumers to buy unwanted goods such as magazines, trinkets or coupons and discount voucher books.

Government regulation (cont), Mail Order Houses, Electronic Shopping and Mail-Order Houses, Mail order business

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DMPEA gives USPS sweeping powers

Article Abstract:

The Deceptive Mail Prevention and Enforcement Act has been passed by both the House and the Senate in Nov 1999. A provision in the new law would give the US Postal Service new civil penalty and subspoena powers that it can use against all direct mail marketers. Under the new law, the postal service can assess substantial civil penalties in lieu or as part of an order. The penalties will apply to all violations of the Section 3005.

Government regulation, Public Mail & Express Services, Postal Service, U.S. Postal Service

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Daily news sweeps mess offers lesson

Article Abstract:

The methods and tips for companies to deal with problems created due to a wrong entry in the news paper about its sweepstakes marketing program are presented.

Management dynamics, Management, Company business management, Sweepstakes

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