LifeMinders curbs efforts in dogs' favor

Article Abstract:

LifeMinders.com Inc, an e-mail marketing firm that considers itself as one of the growing number of digital infomediaries, will start marketing the first round of Petsmart messages in the last week of Jul 1999 to the consumers in its membership base. The initial messages are part of the company's mailings, which started in Jun 1999. LifeMinders.com's response rates from its pet channel is 50% better on average than the rest of the messages it sends.

Direct Mail Advertising, Direct Marketing Services, LifeMinders.com Inc.

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Flycast to offer network sites e-commerce store fronts

Article Abstract:

San Francisco, CA-based Flycast Communications will offer Flycast Network's 1,200 sites and almost 25 million monthly visitors to 2,500 online merchants affiliated with InfoSpace.com, a Redmond, WA-based e- commerce infrastructure company. Through Flycast Vallet, a shopping and product information program, InfoSpace.com affiliates can place search capabilities on their sites.

Video Retailing Service, All Other Information Services, Home shopping, Engage Inc.

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