B3TV, Dominos' pleased with test

Article Abstract:

Domino's Pizza Inc and interactive TV company B3TV have announced the success of their test campaign in Aug 1999. The test campaign allowed B3TV subscribers to order pizza directly using the Web TV device that connects a television to the Internet. The test was conducted during the Star Trek Next Generation Marathon on KBHK-TV Channel 44 in the Bay Area, which has a designed market of 6.2 million households. The study showed that 87% of the viewers preferred to place orders through interactive TV than the phone.

Cable Networks, Limited-Service Restaurants, Fast Food Pizza Restaurants, Interactive CATV, Fast food restaurants, Pizza restaurants, Interactive television, B3TV

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Michigan utilities gear up for DM as state debates deregulation

Article Abstract:

Consumers Energy, a subsidiary of Jackson, MI-based CMS Energy, and Detroit Edison Co will launch their respective direct marketing campaigns as the Michigan legislature debates deregulation. Customers will be given choices by both utilities under the guidelines of the Michigan Public Service Commission's (MPSC) electric restructuring plan. Under the MPSC plan, restructuring will start in Sep 1999 with 2% of utility companies being offered for choice.

Electric Power Distribution, Detroit Edison Co., Consumers Energy

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