Investors put $3 million in MayDream

Article Abstract:

New-media company MayDream of Paris, France, has announced that it obtained a $3-million first-round investment from venture capital firm 3-i USA of Palo Alto, CA. MayDream owns and operates Adforum.com, an online directoy of advertising agencies which recently partnered with online marketing directory Multicultural Target Source. Adforum.com claims that it has 8,000 advertising and marketing services in more than 100 countries.

France, Receipt of funds, Use of Funds, MayDream

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Fry gets undisclosed capital boost; IPO hinted

Article Abstract:

Summit Partners, a Boston, MA-based venture capital investment company, will invest at least $10-million into Fry Multimedia Inc, an Ann Arbor, MI-based privately held direct marketing and Internet services firm. The investment is substantial enough to allow Summit Partners secure a position on Fry Multimedia's executive board. Other popular holdings of Summit Partners include Stamford, CT-based Hyperion Software and Santa Clara, CA-based Network Associates.

Asset sales & divestitures, Acquisitions & mergers, Direct Marketing Services, Direct Mail Advertising, Direct marketing, Fry Multimedia Inc.

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BBDO brings creative power online

Article Abstract:

BBDO New York has launched its new Internet ad shop called @tmosphere Interactive. The Web unit was formed to serve the growing market in online communications and will be guided by the business objectives of its parent company and not just act as its inteactive arm. Susan Pinkwater has been named as president and chief executive officer of @tmosphere.

Organizational history, Parent-to-subsidiary activities, @tmosphere Interactive

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