Genmar Internet sale cleared a lot of inventory

Article Abstract:

In August of 2001, a month when boat sales are typically slow, Genmar promoted a Worldwide Internet Boat Clearance sale that 1,200 of its dealers participated in. The sale was advertised on television and in USA Today, the Wall St. Journal and on AOL. Lots of older and larger inventory was moved off showroom floors to make room for new inventory. About 50,000 visitors went to boatcash.com, a marketing move that proved successful during an economic slump.

Television, New Electronic Marketing, Print Media

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This spring: Genmar-only boat shows

Article Abstract:

Due to the high cost of attending and exhibiting at big-city shows coupled with the poor attendance at the shows, Genmar Holdings Inc. will host its own boat shows. NMMAEs shows will not be at risk as there arenEt many companies with a variety of boats as Genmar. No entry fee, free parking and free food so as to attract consumers are the objectives of the boat show.

Marketing, Company marketing practices, Boats and boating, Boats, Trade shows, Cigarette boats

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Genmar must pay $2.6M to builder it bought out

Article Abstract:

A federal jury ordered Genmar to pay $2.6 million in damages, attorneys fees and litigation costs, for breaching a purchase agreement of 'Horizon Marine' and employment contracts with Geoffrey Pepper and his family. However, the jury rejected Peppers charge to Genmar of fraudulently inducing him to sell and engage in discrimination and retaliation.

Legal issues & crime, Executive changes & profiles, Legal/Government Regulation, Officials and employees, Company legal issue, Cases, Breach of contract, Pepper, Geoffrey

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