Google Unbound: free online books will spur sales

Article Abstract:

Giving away of free electronic books online to boost sales of books, was discussed as an effective marketing strategy at the Google Unbound conference of top book publishers and authors, held at the New York Public Library on 18 January 2007.

Usage, Conferences, meetings and seminars, E-books, Electronic book, Conference news

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Yankee Magazine shifts list management to Direct Media

Article Abstract:

Yankee Magazine, a New England lifestyle publication, has hired Direct Media Inc. to manage its list of subscribers and improve direct marketing initiatives through target segmentation of subscribers.

Contracts & orders received, Management dynamics, Contracts & orders let, Management, Business, Contracts, Marketing industry, Contract agreement, Company business management, Direct Media, Business databases, Yankee Magazine (Periodical), Yankee Publishing Inc.

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Debunking the myth of controlled circulation

Article Abstract:

A publication that delivers a reader who is demographically important is an effective marketing vehicle is detailed. The controlled circulation method in magazine advertising is discussed.

Advertising and Related Services, Magazine Advertising, Methods

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