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Construction and materials industries

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Google account offers promotions to drive usage

Article Abstract:

The success of Google Inc's new Checkout feature targeted towards holiday online shopping is discussed. Customers and retailers were offered price discounts for purchases made through this service.

Author: Tode, Chantal
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Nonstore Retailers, Online shopping

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Google's fictitious click's fail to solve click fraud issue

Article Abstract:

The failure of information technology services giant Google in controlling internet frauds through its fictitious click concept is discussed.

Author: Kauffold, Tim
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
United States, Control, Internet fraud

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Subjects list: United States, Information services, Company service introduction, Service introduction, Information services industry, Google Inc.
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